Copy.ai
AI Copywriting Tool for Sales and Marketing
What is Copy.ai?
Copy.ai is a workflow-driven AI copywriting platform that helps revenue teams turn data into outbound copy at scale. Copy.ai goes beyond a simple text generator by chaining prompts into reusable Workflows that handle multi-step tasks like enriching leads, researching prospects, and drafting personalized emails. Sales teams use Copy.ai to generate cold outreach grounded in CRM data, while marketing teams use Copy.ai to produce blog posts, social copy, and product descriptions. The Copy.ai Brand Voice feature mirrors your style across every workflow, and the recently launched GTM AI platform positions Copy.ai as a hub for revenue operations. Copy.ai supports 95+ languages.
Key Features of Copy.ai
Workflows
Build multi-step Copy.ai automations that chain prompts, web data, and CRM inputs. A Workflow can scrape a prospect site, summarize pain points, and draft a tailored cold email in one run.
Infobase
Store reusable context like ICP data, product positioning, and customer case studies in Copy.ai's Infobase. Every workflow can pull from this knowledge for consistent, accurate outputs.
Brand Voice
Train Copy.ai on your writing samples to produce copy that matches your tone. Particularly useful when multiple team members need to draft on-brand emails and content.
95+ Language Support
Copy.ai translates and writes natively in 95+ languages, making it a single source for global teams. Outputs feel localized rather than mechanically translated.
Long-form Editor
Dedicated blog and document editor with outline-first generation. Copy.ai builds an editable outline, then expands each section into prose you can refine inline.
Integrations with HubSpot and Salesforce
Pull lead data directly into Copy.ai workflows and push generated copy back to your CRM. Eliminates copy-paste between Copy.ai and your revenue stack.
Copy.ai Pricing Plans
Free
2,000 words per month and access to basic Copy.ai templates. Sufficient for trying the platform on a handful of short copy projects.
Starter
Unlimited words, 5 user seats, and full template library. The most popular Copy.ai plan for small marketing and sales teams.
Advanced
Workflows, Infobase, and 2,000 workflow credits monthly. Built for teams running Copy.ai-powered GTM automations at scale.
Best Use Cases for Copy.ai
Cold Email Personalization at Scale
- Target user:
- SDR sending 100+ outbound emails per day
- Pain point:
- Generic templates get ignored, but manual personalization eats hours per day
- Solution:
- Build a Copy.ai Workflow that scrapes the prospect's LinkedIn and company site, then drafts a personalized opener referencing real signals. Generates 50+ emails per hour.
Social Media Caption Batch Production
- Target user:
- Social media manager posting daily across platforms
- Pain point:
- Writing fresh captions for Instagram, LinkedIn, and Twitter eats half your day
- Solution:
- Use Copy.ai's social templates to generate platform-specific variants from one core message. Brand Voice keeps every caption recognizably yours.
Account-Based Marketing Page Personalization
- Target user:
- ABM marketer targeting 50 strategic accounts
- Pain point:
- Each account deserves custom landing copy, but production time is prohibitive
- Solution:
- Run a Copy.ai Workflow that ingests account data and outputs personalized hero copy, value props, and CTAs for every account in minutes.
Product Hunt Launch Copy
- Target user:
- Founder preparing a Product Hunt launch
- Pain point:
- You need tagline variations, comment responses, hunter outreach, and social posts ready
- Solution:
- Copy.ai's launch templates produce taglines, first comments, maker stories, and follow-up DMs from a single product brief in under an hour.
How to Use Copy.ai — Step by Step
- 1
Sign Up at copy.ai
Create a free Copy.ai account using email or Google SSO. The free tier gives you 2,000 words to test outputs before committing to a paid plan.
- 2
Set Up Brand Voice and Infobase
Paste existing blog posts or marketing pages so Copy.ai learns your tone. Add ICP, positioning, and product details to Infobase for grounded outputs.
- 3
Pick a Template or Workflow
Browse the Copy.ai template library for one-off copy needs, or open the Workflow builder for multi-step automations. Templates are faster for quick wins.
- 4
Generate and Edit Inline
Run the template with your brief. Copy.ai returns multiple variants you can edit directly in the workspace or push into the long-form editor.
- 5
Export or Sync to CRM
Copy outputs to clipboard, download as Markdown, or sync directly to HubSpot, Salesforce, or your CMS using Copy.ai's native integrations.