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Recraft

AI Image Generator Built for Brand Designers

Freemium
ArtDesignCreative

What is Recraft?

Recraft is an AI image generation platform purpose-built for graphic designers and brand teams who need consistent vector and raster output. Recraft's standout feature is style locking: train a custom style on a few images and Recraft generates new visuals that match perfectly. The Recraft V3 model briefly held the top spot on the Artificial Analysis text-to-image leaderboard. Recraft uniquely outputs editable SVG vectors alongside raster images, making it ideal for icons, logos, and illustrations that need post-processing. With long text rendering, color palette controls, and dedicated icon/illustration modes, Recraft has become the preferred AI tool for design agencies that need brand consistency at scale.

Key Features of Recraft

Vector SVG Output

Recraft outputs editable SVG vectors, not just raster pixels. Bring Recraft output into Illustrator or Figma and adjust paths, colors, and shapes without quality loss.

Custom Style Training

Train a Recraft style on 5-20 brand images and reuse it for every future generation. Recraft style locking produces the most consistent brand-safe output of any platform.

Long Text Rendering

Recraft renders paragraphs of legible text inside images, not just short titles. Use Recraft for full poster layouts where Midjourney or Stable Diffusion would garble copy.

Icon and Illustration Modes

Recraft has dedicated modes for icons, logos, illustrations, and 3D renders. Each Recraft mode is tuned for a design context rather than a single general model.

Color Palette Control

Lock specific HEX values and Recraft respects them in generation. Recraft's color control makes brand-asset production realistic without manual recolor passes.

Background Removal

Recraft outputs come with one-click background removal. Transparent PNGs from Recraft drop straight into Figma or PowerPoint with no extra editing required.

Recraft Pricing Plans

Free

$0

50 daily credits on Recraft with public visibility. The free Recraft tier is enough to test style training and vector output.

Basic

$10/month

1,000 monthly Recraft credits with private images and commercial license. Most popular Recraft plan for individual designers.

Advanced

$30/month

3,000 the platform credits with API access and unlimited styles. Targets agencies running this tool across multiple brand projects.

Pro

$60/month

7,000 the app credits with maximum concurrency and priority support. For teams using the platform as part of a daily production pipeline.

Best Use Cases for Recraft

Consistent Icon Set for an App

Target user:
Product designer
Pain point:
Designing 80 navigation icons in matching style takes a week
Solution:
Train a Recraft style on three reference icons, then batch generate the full set. Recraft icons emerge in matching weight and stroke style automatically.

Brand Illustration Library

Target user:
Brand designer at a SaaS company
Pain point:
Empty-state illustrations cost $500 each and must match brand style
Solution:
Train a Recraft custom style on the brand's existing illustrations. Recraft then generates new illustrations on demand for new empty states in the same style.

Editable SVG Logo Concepts

Target user:
Freelance logo designer
Pain point:
AI tools output raster only, blocking post-editing in Illustrator
Solution:
Generate logo concepts in this tool and export as SVG. Recraft's vector output drops straight into Illustrator for client revision rounds.

Marketing Poster with Long Copy

Target user:
Marketing designer
Pain point:
Other generators cannot handle posters with paragraph-length text
Solution:
Use the app's long text rendering for full poster layouts. Recraft delivers legible body copy alongside the visual in one generation.

How to Use Recraft — Step by Step

  1. 1

    Sign Up at the platform

    Create a free this tool account at recraft.ai with Google or email. Free the app accounts get 50 daily credits to test the platform.

  2. 2

    Pick a Style or Train Your Own

    Browse the platform's built-in styles or upload 5-20 brand images to train a custom this tool style for consistent future generations.

  3. 3

    Choose Output Mode

    Pick icon, illustration, photo, 3D, or raster mode. Each the app mode tunes the model for the design context you actually need.

  4. 4

    Set Colors and Generate

    Lock HEX colors for brand consistency, write the prompt, and generate. Recraft respects color constraints more reliably than competitors do.

  5. 5

    Export Vector or Raster

    Download as SVG, PNG, or transparent PNG. Recraft is the only major AI generator offering native SVG export for production design use.

Recraft vs Alternatives

Need editable vector output?
Pick: Recraftthe platform is the only major generator producing native SVG output. Midjourney and DALL-E 3 are raster-only, requiring manual vector tracing afterward.
Need brand style consistency?
Pick: Recraftthis tool's custom style training locks brand visuals across hundreds of generations. Midjourney style references drift more than the app trained styles.
Need top-tier photo realism?
Pick: MidjourneyMidjourney edges out the platform on photorealistic output. Recraft excels at design and illustration but Midjourney leads on hero photography.

Recraft FAQ

Yes, the app offers 50 free daily credits. Paid the platform plans start at $10/month and include commercial rights plus private generation.

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