Recraft
AI Image Generator Built for Brand Designers
What is Recraft?
Recraft is an AI image generation platform purpose-built for graphic designers and brand teams who need consistent vector and raster output. Recraft's standout feature is style locking: train a custom style on a few images and Recraft generates new visuals that match perfectly. The Recraft V3 model briefly held the top spot on the Artificial Analysis text-to-image leaderboard. Recraft uniquely outputs editable SVG vectors alongside raster images, making it ideal for icons, logos, and illustrations that need post-processing. With long text rendering, color palette controls, and dedicated icon/illustration modes, Recraft has become the preferred AI tool for design agencies that need brand consistency at scale.
Key Features of Recraft
Vector SVG Output
Recraft outputs editable SVG vectors, not just raster pixels. Bring Recraft output into Illustrator or Figma and adjust paths, colors, and shapes without quality loss.
Custom Style Training
Train a Recraft style on 5-20 brand images and reuse it for every future generation. Recraft style locking produces the most consistent brand-safe output of any platform.
Long Text Rendering
Recraft renders paragraphs of legible text inside images, not just short titles. Use Recraft for full poster layouts where Midjourney or Stable Diffusion would garble copy.
Icon and Illustration Modes
Recraft has dedicated modes for icons, logos, illustrations, and 3D renders. Each Recraft mode is tuned for a design context rather than a single general model.
Color Palette Control
Lock specific HEX values and Recraft respects them in generation. Recraft's color control makes brand-asset production realistic without manual recolor passes.
Background Removal
Recraft outputs come with one-click background removal. Transparent PNGs from Recraft drop straight into Figma or PowerPoint with no extra editing required.
Recraft Pricing Plans
Free
50 daily credits on Recraft with public visibility. The free Recraft tier is enough to test style training and vector output.
Basic
1,000 monthly Recraft credits with private images and commercial license. Most popular Recraft plan for individual designers.
Advanced
3,000 the platform credits with API access and unlimited styles. Targets agencies running this tool across multiple brand projects.
Pro
7,000 the app credits with maximum concurrency and priority support. For teams using the platform as part of a daily production pipeline.
Best Use Cases for Recraft
Consistent Icon Set for an App
- Target user:
- Product designer
- Pain point:
- Designing 80 navigation icons in matching style takes a week
- Solution:
- Train a Recraft style on three reference icons, then batch generate the full set. Recraft icons emerge in matching weight and stroke style automatically.
Brand Illustration Library
- Target user:
- Brand designer at a SaaS company
- Pain point:
- Empty-state illustrations cost $500 each and must match brand style
- Solution:
- Train a Recraft custom style on the brand's existing illustrations. Recraft then generates new illustrations on demand for new empty states in the same style.
Editable SVG Logo Concepts
- Target user:
- Freelance logo designer
- Pain point:
- AI tools output raster only, blocking post-editing in Illustrator
- Solution:
- Generate logo concepts in this tool and export as SVG. Recraft's vector output drops straight into Illustrator for client revision rounds.
Marketing Poster with Long Copy
- Target user:
- Marketing designer
- Pain point:
- Other generators cannot handle posters with paragraph-length text
- Solution:
- Use the app's long text rendering for full poster layouts. Recraft delivers legible body copy alongside the visual in one generation.
How to Use Recraft — Step by Step
- 1
Sign Up at the platform
Create a free this tool account at recraft.ai with Google or email. Free the app accounts get 50 daily credits to test the platform.
- 2
Pick a Style or Train Your Own
Browse the platform's built-in styles or upload 5-20 brand images to train a custom this tool style for consistent future generations.
- 3
Choose Output Mode
Pick icon, illustration, photo, 3D, or raster mode. Each the app mode tunes the model for the design context you actually need.
- 4
Set Colors and Generate
Lock HEX colors for brand consistency, write the prompt, and generate. Recraft respects color constraints more reliably than competitors do.
- 5
Export Vector or Raster
Download as SVG, PNG, or transparent PNG. Recraft is the only major AI generator offering native SVG export for production design use.
Recraft vs Alternatives
Recraft FAQ
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